Shoba is an experienced strategic and marketing professional, building emerging and mature businesses. She is an expert in developing brand strategy and innovative techniques that effectively contribute to image building and growth. Her expertise in consultancy comes from a background that spans a wide range of industries across consumer to business-to-business categories in south east Asia, UK and New Zealand. Being a business mentor, she has a proven record in efficient relationship and stake holder management across industries. She is a transformational coach and conducts workshops on leadership and motivation. Shoba is the Director & Creative Head of Sevenz TV which is an online multicultural community channel. As a co-founder of Chocolait Productions Ltd, Shoba has carried extensive research in child welfare and has been instrumental in bringing out several wellness campaigns. Self-motivation, out of the box thinking, inviolable belief in herself, competitive drive is what makes Shoba an innovisionary personality.